We represent wine, spirits, beer, hospitality, food, events and destination brands. We’re globetrotters, fluent in six languages, and proudly developing talent from NYC to the Midwest and San Francisco. Founded by lifestyle entrepreneur Helen Gregory in 2001, we got our start in the wine world – and the vine has grown ever since. We pride ourselves on understanding our clients’ business and product needs to tailor every campaign.
Our people make all the difference.

 
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What gets us excited?

Bringing ideas to life. Surpassing project goals. Collaborating with partners. Driving industry trends. Exceptional client service. Making our clients smile.

 
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  we love what we do. 

WE LOVE....

 

 

 

  

 

 

 

Immersing ourselves in new cultures and categories

Constantly being challenged

Connecting with other lifestyle enthusiasts

Promoting lifelong learning

Creating buzz-worthy experiences


OUR LEADERSHIP

 

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HELEN GREGORY
FOUNDER/PRESIDENT

Helen has worked in strategic brand management and communications for beverage industry leaders such as Moët Hennessy USA, Rémy Cointreau and STOLI, and has led award-winning hospitality, beverage and lifestyle campaigns for prestige clients from the European Union to Argentina, Australia, Chile, Israel, South Africa and across the U.S. She oversees agency innovation in craft beers, spirits, hospitality and travel, including experiential and direct-to-consumer strategy. A graduate of Princeton University with a business degree from the Ecole Polytéchnique in Paris, she speaks French, Spanish and Italian, and is a recipient of the National Association of Women “Woman of the Year” award for excellence in marketing. She launched her first lifestyle agency in 2001.


TRISH HEYWOOD
MANAGING DIRECTOR

Trish has worked in branding and communications strategy for more than 15 years, with deep roots in consumer insights to inform highly effective campaigns. A former VP of Weber Shandwick Worldwide overseeing the Vancouver office, Trish has led diverse accounts such as Instituto dos Vinos de Douro e Porto, McDonald's, the 2010 Olympic Games and the Canadian Paralympic Committee. Trish has worked with leading multinational consumer goods companies and communications firms on three continents and has conducted research around the globe in 16 countries. Highly proficient in Japanese, Trish holds a Masters of International Management and recently achieved the Wine and Spirits Education Trust (WSET) Diploma.

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NATASJA MALLORY
DIRECTOR

Natasja pursued a Master’s Degree in Food Service Management at NYU and also holds a degree in Journalism. She worked as the Purchasing Manager for Union Square Hospitality Group/Gramercy Tavern reporting to Chef Tom Colicchio and Danny Meyer, before pursuing wine studies in Paris. In 1999 she was recruited by the Lavinia Wine Boutique as the first Director of the International Wine Department in Spain. A judge for the European Tasters Guild, she divides her agency time between her home in Madrid, New York and Kansas City. Fluent in Spanish, French and Italian, and proficient in Portuguese, Natasja heads up agency mentorship and key accounts in Europe and South America.