We represent wine, spirits, beer, hospitality, food, events and destination brands. We’re globetrotters, fluent in six languages, and proudly developing talent from NYC to the Midwest and San Francisco. Founded by lifestyle entrepreneur Helen Gregory in 2001, we got our start in the wine world – and the vine has grown ever since. We pride ourselves on understanding our clients’ business and product needs to tailor every campaign.
Our people make all the difference.
What gets us excited?
Bringing ideas to life. Surpassing project goals. Collaborating with partners. Driving industry trends. Exceptional client service. Making our clients smile.
we love what we do.
WE LOVE....
Immersing ourselves in new cultures and categories
Constantly being challenged
Connecting with other lifestyle enthusiasts
Promoting lifelong learning
Creating buzz-worthy experiences
OUR LEADERSHIP
HELEN GREGORY
FOUNDER/PRESIDENT
Helen has worked in strategic brand management and communications for beverage industry leaders such as Moët Hennessy USA, Rémy Cointreau and STOLI, and has led award-winning hospitality, beverage and lifestyle campaigns for prestige clients from the European Union to Argentina, Australia, Chile, Israel, South Africa and across the U.S. She oversees agency innovation in craft beers, spirits, hospitality and travel, including experiential and direct-to-consumer strategy. A graduate of Princeton University with a business degree from the Ecole Polytéchnique in Paris, she speaks French, Spanish and Italian, and is a recipient of the National Association of Women “Woman of the Year” award for excellence in marketing. She launched her first lifestyle agency in 2001.
NATASJA MALLORY
DIRECTOR
Natasja pursued a Master’s Degree in Food Service Management at NYU and also holds a degree in Journalism. She worked as the Purchasing Manager for Union Square Hospitality Group/Gramercy Tavern reporting to Chef Tom Colicchio and Danny Meyer, before pursuing wine studies in Paris. In 1999 she was recruited by the Lavinia Wine Boutique as the first Director of the International Wine Department in Spain. A judge for the European Tasters Guild, she divides her agency time between her home in Madrid, New York and Kansas City. Fluent in Spanish, French and Italian, and proficient in Portuguese, Natasja heads up agency mentorship and key accounts in Europe and South America.