CAMINO ALBARIÑO: 
Celebrating the Origins of Albariño

Albariño from D.O. Rías Baixas is one of the world’s leading white wines, defined by its origin, culture, and sense of place. For more than a decade, Gregory + Vine has served as the U.S. agency of record for D.O. Rías Baixas, leading a fully integrated 360° campaign spanning public relations, social media, trade education, and experiential marketing, all designed to elevate Albariño’s reputation and drive long-term growth in the U.S. market. Over the past eleven years, Rías Baixas’ exports to the U.S. have consistently outperformed the broader fine wine category, now representing 36% of total global export volume and reaching $25.8 million in sales from September 2024 to August 2025.

The Camino Albariño campaign celebrates the origins of Albariño through national PR, trade education, experiential marketing, and consumer engagement. Programs include the annual Albariño Roadshow, with recent trade activations in Dallas, Houston, and Atlanta, participation in major food and wine festivals such as Aspen Food & Wine Classic, trade trips to the region, and direct-to-consumer promotions supporting both classic and emerging styles.

At the core of the campaign is a robust public relations strategy that has generated more than 300 million earned media impressions, strengthening the connection between the Rías Baixas Albariño brand and consumers through authentic storytelling and sustained media engagement. Feature coverage in Wine Enthusiast, Forbes, and Food & Wine has reinforced Albariño from Rías Baixas as a world-class white wine and a year-round choice for both trade and consumers. 

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