Find your way:
ALBARIÑO FROM RíAS BAIXAS
Albariño from D.O. Rías Baixas is not only Spain’s most celebrated white wine, it consistently ranks among the top wines in the world. For the past three years we have been the agency of record for D.O. Rías Baixas, responsible for a fully-integrated branding and communications campaign with the participation of over 50 wineries from this timeless wine region. Since 2015, Albariño exports have increased 12.8%, with the U.S. accounting for almost half!
Find your Way to Rías Baixas has helped support growth in brand awareness and sales, consistently out-performing the U.S. wine market. Program efforts including sommelier education, retail partnerships and breakthrough digital marketing programs, strategically designed to educate, inform and drive purchasing impact.
Media impressions have doubled year-over-year, resulting in widespread recognition of the region’s distinctive identity. The signature Albariño variety has seen a stunning increase through media exposure programs that invite sampling and discovery, achieving a 99% approval rating in a recent survey. A new online content portal and direct-to-consumer promotions have multiplied social media traffic, articles and impressions.
A dynamic influencer program, the “Voices of Albariño,” has created a rich platform for renowned food, wine and lifestyle experts to enhance the reputation of Albariño from Rías Baixas as the go-to white wine for all seasons.