The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) has announced Gregory + Vine as the public relations and education agency of record for the region beginning this year and continuing through 2022. Gregory + Vine will support public relations and education campaigns for the CIVB – the governing body that represents the region’s winemakers, merchants, and brokers – as well as The Bordeaux Wine School. The partnership will encompass a dynamic messaging campaign focused on the approachability and broad range of Bordeaux wines today, including the region’s significant commitment to sustainability, women in winemaking and next generation winemakers.
“We are thrilled to represent France’s premier winemaking region in the US,” says Helen Gregory, Founder and President of Gregory + Vine. “Our campaign is about the people, winemakers and négociants/wine merchants behind today’s Bordeaux. We are excited to share their stories and support increased awareness of the region’s incredible range of wine.”
Media who are interested in receiving news and updates from the CIVB and The Bordeaux Wine School are invited to contact Helen Gregory (helen@gregoryvine.com), Trish Heywood (trish@gregoryvine.com) or Emma Mrkonic (emma@gregoryvine.com).
Bordeaux Wine Council (C.I.V.B.) was created by the French Law dated August 18, 1948. It unites representatives from the three families in the Bordeaux wine industry: winegrowers, merchants and traders. The CIVB’s 4 missions:
Marketing mission: position Bordeaux wines as the brand of reference, create a strong bond between consumers and the Bordeaux brand, recruit new, younger consumers and ensure their loyalty.
Technical mission: build knowledge, protect the quality of Bordeaux wines and anticipate new requirements related to environmental and food safety regulations.
Economic mission: provide intelligence on production, the market, the environment and sale of Bordeaux wines around the world.
The industry’s general interests: protect the terroirs, fight counterfeiting, develop wine tourism.